Suavecito Pomade Firme Clay - Strong Hold Hair Clay For Men - Low Shine Matte Hair Clay Pomade For Natural Texture Hairstyles

Firme Clay Pomade adds texture, definition, and hold without leaving hair feeling dry or stiff. The matte formula makes for a more effortless looking style while still providing enough hold to sculpt hair into place.
Our Firme Clay Pomade works for all hair types and textures, but it is especially great for fine hair that struggles to hold a style, or short to medium hair that needs a little extra grip.
Start with dry hair. Scoop a fingernail-sized amount of pomade into hands and warm between palms. Work into ends of hair first, then toward roots, distributing product throughout hair. Repeat as necessary for additional hold. Use your fingers to comb hair into place, or tousle and twist hair for a more natural look. You may also finish with a comb for a more polished style.
This product requires a little extra effort to work into hair, but it's worth it. Make sure to warm between hands before applying to hair or hit the product with a quick blast from the hair dryer before applying.
After styling, sweep a little extra product over the surface of hair to tame flyaways.